Why Is Salesforce Betting On E-commerce?

Good Morning.

Small businesses are about to get a major boost in their digital presence, thanks to Salesforce. With a new set of integrated commerce suites, Salesforce is giving growing businesses the tools they need to thrive in an increasingly digital world. Today we're looking into what these new offerings mean for small businesses and how they can be leveraged to drive growth.

Salesforce's New Commerce Suites: What's on Offer?

Salesforce has launched two versions of their new ecommerce storefront suites: Starter and Pro. Built directly on the Salesforce CRM platform, these suites provide small but growing companies with a unified interface for ecommerce, sales, service, and marketing operations. The goal? To help small businesses integrate and scale quickly while delivering a connected, seamless customer experience.

The new ecommerce storefronts are more than just digital storefronts—they come with tools that unify customer data across traditionally separate departments, enabling growth-focused businesses to deliver a consistent and personalized commerce experience.

Key Features of the Starter and Pro Suites

• Step-by-Step Ecommerce Setup: Quickly set up an ecommerce site with a guided onboarding process.

• Low-Code Store Designer: Create branded storefronts easily using a low-code designer.

• Centralized Merchandising Tools: Manage products, pricing, and promotions from one place.

• Pre-built Performance Dashboards: Gain insights into sales and customer behaviors to optimize operations.

The Pro Suite, starting at $100 per user per month, also offers enhanced features such as real-time chat, sales quoting, and forecasting, making it ideal for businesses ready to level up their sales capabilities. Meanwhile, the Starter Suite, starting at $25 per user per month, offers a strong foundation with dynamic email marketing, analytics, and a simplified storefront builder.

Why This Matters for Small Businesses

In Salesforce's recent survey of 2,700 small but growing companies, 54% of respondents indicated that they expect the majority of their revenue to come from digital channels by 2025, up from 42% in 2023. This trend underscores the importance of robust, integrated digital tools for business growth.

Salesforce's integrated suites enable small businesses to go beyond just having an online presence—they allow companies to streamline operations across ecommerce, sales, marketing, and customer service. This integration means less time switching between platforms and more time focusing on providing a cohesive and exceptional customer experience.

Implications for Sellers

• Unified Platform: Streamline your operations by integrating ecommerce with your CRM, service, and marketing functions—all in one platform.

• Focus on Growth: Use the low-code tools and guided setup to launch your storefront quickly and focus your time on scaling and delivering better experiences.

Get Ready for the Future of Connected Commerce

Salesforce's small business commerce suites are more than just tools—they're a gateway to the future of connected, omnichannel retail. By integrating customer data across sales, marketing, and service, small businesses can provide a personalized, efficient experience that keeps customers coming back.

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