What Dads Really Want From Baby Care Brands

Hey there!

Picture this: It's 2 AM, and there's a dad in his living room, baby in one arm, smartphone in the other. He's online, looking for the best baby swings that won’t keep him up another night. Welcome to fatherhood in the modern age—where dads are active, involved, and crucial to the family’s day-to-day. In this edition of Xena Insider, let’s see how this shift in dad dynamics is not just changing homes but also how baby care brands can smartly and genuinely connect with these superhero dads.

Why Should We Talk to Dads?

Can you imagine how it feels to be a dad today? They're tackling night feeds and diaper changes and still finding time to research the best strollers online. Dads today are deeply invested—not just as helpers, but as primary caregivers and decision-makers. Despite this, 74% of millennial dads think most marketing misses the mark with them. They're looking for authenticity, and they're not finding it. That's where your brand comes in.

Changing the Dad Narrative
The days when dads were backup parents are long gone. Nowadays, dads are front and center in the childcare saga, and they care deeply about the choices they make for their little ones. Brands that recognize and celebrate this new reality can create a genuine connection with an often overlooked audience.

Dad-vertising: Insights into Dad-Centric Marketing

Breaking Down Stereotypes
Forget the aloof, disengaged dad clichés. Modern dads are all about getting stuck in—whether it’s mastering ponytails or picking the perfect nursery paint. They want to see real-life dads, like themselves, in the ads they watch and the stories brands tell. Companies that get this right, like Dove Men+Care, are not just selling products; they’re winning hearts by reflecting the true spirit of fatherhood.

Tech Tools for Today’s Dad
Today's dads are digital dads. They're using their tech savvy to make parenting easier, from finding the nearest kids-friendly café on Google Maps to streaming how-to-swaddle tutorials on YouTube. This opens a huge opportunity for baby care brands to meet dads right where they are: online and ready to engage.

More Than Marketing: Building a Dad Community

Fostering Real Connections
Move over, transactional relationships—today’s marketing is about making meaningful connections. Think dad workshops, live Q&As, and parenting hackathons. These are community builders, turning your brand into a trusted friend among fathers.

Empowering Dad Advocates
Encourage dads to become storytellers for your brand. From sharing their own childrearing tales to featuring their family photos with your products, when dads talk, other dads listen. It’s about nurturing a community that grows with your brand, one proud dad at a time.

By taking a fresh, engaging approach to understanding and involving dads, your brand can transform how it connects with modern families, ensuring that dads aren't just seen as part of the baby care equation—they're integral to it. Let’s redefine the narrative together and make sure dads everywhere feel recognized and valued, not just as consumers, but as the wonderful parents they are.

Fighting for Visibility?

Before we wrap up, I'd like to share an exciting tool we've meticulously developed over months to take off your Amazon product listings: Xena Foresight.

If you aim to maximize your product visibility, our AI-powered listing generator and optimizer could be exactly what you need. Xena Foresight analyzes market trends, competitor data, and Amazon's algorithm to create high-converting product listings that stand out.

• Get a free analysis of your current listings here.

• Free Consultation: Speak with our seller coach to discover how we can tailor our solutions to your needs.

Why 'Green' Diapers Can't Compete with Traditional Disposable Diapers

Keep your meeting data safe

Meet Fellow, the only AI Meeting Assistant built with security and privacy at its core.

Record, transcribe, and summarize meetings with peace of mind that your meeting data is secure.

Claim 90 days of unlimited AI notes today.

Get started free

ECOMMERCE ESSENTIALS
From misleading SEO strategies to outdated selling tips, the e-commerce world has its fair share of pitfalls. Here’s what’s really worth your attention:

Xena Blog: Visit our blog for straightforward advice on improving your e-commerce strategy.

Podcast: Tune into "Beyond the Buy Box" for conversations with industry leaders who share practical tips and insights.

YouTube: Check out our YouTube channel for easy-to-follow guides on growing your online business. Don’t forget to subscribe!