What 50M Pinterest Pins Reveal About 2025 Gift Trends

Hey there,

2025 is shaping up to be the year of intuitive gift assortments and bundled experiences. While personalization has certainly made its mark, what’s catching fire on platforms like Pinterest is the rise of smartly curated hampers and experiential gift sets. Pinterest alone has seen over 50 million pins related to gift bundles, customized boxes, and curated hampers.

The growing interest in this trend reflects a bigger shift: customers are not just buying gifts; they’re buying experiences. And they are willing to pay more for convenience, variety, and a touch of uniqueness. If you're not exploring bundles, you're missing out on an entire market ready to invest in curated collections.

Why Bundles Are the Future of Gifting

What makes bundles so attractive to consumers? It’s all about the perceived value. A well-crafted bundle feels like more than just a product—it’s an experience. Pinterest pins related to hampers that combine items—like skincare kits, coffee sets, and even pet bundles—have exploded in engagement. The keyword here is convenience, and personalized customization can go hand in hand with this.

Brands are realizing that offering single products might not be enough. Consumers are looking for multi-item gifts that can be personalized with a few clicks. Think of it this way: 2025 isn’t about more choices, but about smarter choices that simplify the decision-making process for the buyer.

The Growth of Cross-Category Bundling

The real trend is cross-category bundling. In 2025, we’re seeing more and more brands mix categories—combining beauty products with home décor, gourmet foods with lifestyle products, and fashion accessories with tech. Pinterest’s data shows cross-category gift bundles are growing exponentially because they provide more variety while keeping costs manageable.

Let’s face it: consumers don't want just a bottle of wine or a candle. They want an entire experience that reflects their lifestyle, interests, or needs. For example, brands offering gift boxes that combine artisanal chocolates, a handmade mug, and a comforting candle are tapping into multiple sensory experiences—and it’s paying off in engagement.

Shein, Shopify, and the Bundle Revolution

From Shopify merchants to fast-fashion giants like Shein, we’re seeing brands across industries adopt bundling strategies to increase average order value (AOV). Shein, for example, has started offering customized bundles based on customer preferences. Instead of just single-item sales, Shein allows buyers to add items like fashion accessories, bags, or shoes into one well-priced, personalized bundle.

Similarly, Shopify is empowering smaller brands to launch their own bundling options with ease—thanks to user-friendly apps that automate discounts, packaging, and customization. The big takeaway: whether you're a global brand like Shein or a Shopify store owner, bundling allows you to sell more while keeping things personal.

Pinterest Insights: What Consumers Are Really Buying

What’s most exciting about Pinterest’s 50 million gift-related pins is how they’re not just about products but about the moments and emotions tied to them. Pinterest’s recent data shows that the most-pinned gifts in 2025 are tied to self-care, family bonding, and experiences. Consumers are leaning towards bundles that cater to these emotional needs, such as “family fun night” kits with snacks, games, and personalized blankets or a self-care gift box with bath essentials, relaxation teas, and candles.

What’s the key takeaway for brands? Create gift sets that speak to emotions and experiences. Consider offering personalized options that let consumers curate their own bundles, turning shopping into a more engaging and personal experience.

How to Tap Into This Exploding Trend

Want to capitalize on this shift towards bundling? Start with a few simple steps:

• Curate bundles that make sense for your target audience: Are they into fitness? Focus on health and wellness products. Love beauty? Offer a skincare and self-care set.

• Allow customization to give your customers the power to build their perfect gift set—this taps into the growing demand for personalization while keeping things simple.

• Make it easy to purchase: Offer a seamless checkout process and consider discounted pricing for bundles to entice customers to purchase more.

Brands leading the charge, like Greetabl and Uncommon Goods, have already perfected the art of curated, thoughtful gift sets. Whether it’s premium chocolates, wellness essentials, or tech accessories, the key is simplifying decisions for the buyer and making each bundle feel like a unique, value-packed experience

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