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Walmart and Target Take on Amazon Prime Day

Author

Akhil Nair
June 26, 2024

Walmart and Target Take on Amazon Prime Day

Walmart and Target are doubling down on their deals events to capture consumer interest ahead of Amazon’s Prime Day. Let’s look into what’s happening and how it can benefit you as an ecommerce seller.

🤯 Walmart Doubles Down on Deal Days

Walmart isn’t holding back this summer. Hot on the heels of their recent Walmart+ Week, they’ve announced another savings event called “Walmart Deals,” running from July 8 to July 11. This event is open to everyone, with early access for Walmart+ members. Expect big discounts on back-to-school items, high-cost electronics, and more.

🤔 Why It Matters

Consumer Demand

Walmart is responding to the growing trend of consumers concentrating their spending around seasonal sales. This is a great opportunity for sellers to tap into the increased traffic and boost their own sales.

Competitive Advantage

By running these events close to Prime Day, Walmart is aiming to keep the momentum going and stay competitive. This could be a signal to sellers to prepare for increased competition and capitalize on the shopping frenzy.

🎯Target Joins the Deals Battle

Not to be outdone, Target is launching its own deals event, “Target Circle Week,” from July 7 to July 13. This event is open to all members of their free loyalty program, offering deals on a wide range of products from toys to beauty items.

Inclusive Savings

With no cost to join, Target Circle Week makes it easy for consumers to take advantage of the deals. For sellers, this means a broader customer base and more potential sales.

Flexible Options

Target is also offering discounted subscriptions during the event, aiming to drive both paid memberships and widespread engagement. This dual approach could inspire sellers to consider similar strategies to boost customer loyalty.

⭐️ Pro Insight: Amazon Prime Day sales have been rising gradually year after year. In 2023, sales during the event reached a new record high, amounting to 12.9 billion U.S. dollars, most of which came from the United States.

🟠⚫️ Amazon Prime Day

Amazon’s Prime Day, scheduled for July 16-17, remains a force in the deals landscape. Historically, Amazon has outperformed its competitors in these sales events. Last year, Amazon Prime Day saw twice as many participants as Walmart’s event.

High Participation

Prime Day attracts a significant number of high-income shoppers. As a seller, this is a prime (pun intended) opportunity to target this lucrative demographic with your best deals.

Increased Savings

Amazon reports that customers saved nearly $24 billion from deals and coupons last year, with over $2.5 billion saved during Prime Day alone. This highlights the immense value shoppers find in these events, making it a key period for maximizing your sales.

Insights - What This Means for Ecommerce Sellers

⚡️ Prepare for High Traffic

With multiple retailers running major deals events, consumer traffic is expected to surge. Make sure your inventory is well-stocked and your listings are optimized to attract these deal-seeking shoppers. 

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💸 Price Competitively

To stay competitive, consider offering attractive discounts and bundles. Monitor your competitors’ pricing strategies to ensure your deals stand out.

Consider using AI powered seller tools to do this effectively and save time. Click here to learn how.

🫂 Don’t Forget Loyalty Programs

Both Walmart and Target are using their loyalty programs to drive engagement. Think about how you can use your own loyalty strategies to keep customers coming back.

🎤 Marketing Efforts

Spread the word about your deals through various channels—email campaigns, social media, and targeted ads. The goal is to reach as many potential customers as possible during this high-traffic period.

An Introduction to Pay-Per-Click (PPC) Paid Advertising | Prime Day 2024 Tips

Explore the world of Amazon Pay-Per-Click (PPC) advertising. Understand the costs, benefits, and key strategies for successful PPC campaigns. Explore the potential of AI-powered tools to increase your ROI

xenaintelligence.com/blog/an-introduction-to-pay-per-click-ppc-paid-advertising

Click here to learn how you can manage inventory better using advanced tools. Top 1% sellers use tools to make sure they never run out of stock.

Get Ready for Amazon Prime Day: Tips for Sellers to Boost Sales | XENA Intelligence

Tips and success strategies for Amazon sellers to win big on Amazon prime day

xenaintelligence.com/blog/get-ready-for-amazon-prime-day-2023-tips-for-sellers-to-boost-sales

Preparing for Prime Day 2024? Check out our blog for expert tips and strategies. It’s a quick read that can make a big difference. Don’t miss it!

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