- XENA Insider
- Posts
- Save Your Sales: 7 Ways to Reduce Cart Abandonment
Save Your Sales: 7 Ways to Reduce Cart Abandonment
Akhil Nair
July 22, 2024
Save Your Sales: 7 Ways to Reduce Cart Abandonment
As a fellow e-commerce enthusiast, I understand the frustration of seeing potential sales slip away due to cart abandonment. Did you know that nearly 70% of online shopping carts are abandoned before checkout?
Why Customers Abandon Carts
Understanding why customers abandon their carts is the first step to solving the problem. Here are the common reasons:
Unexpected costs
Complicated checkout processes
Payment security concerns
Here are 7 strategies to keep those sales from slipping away.
1. Simplify Checkout
Are there too many steps in your checkout process? Reduce the number of form fields and steps. Offering a guest checkout option can make it even faster. Tools like Shopify and WooCommerce can help streamline this process.
2. Show All Costs Upfront
Make sure all costs are visible early on. Display them on the product page or in the cart summary. A shipping calculator or displaying estimated shipping costs before checkout can make a huge difference.
3. Offer Multiple Payment Options
Customers have different preferences. Providing options like credit cards, PayPal, and digital wallets can make the checkout process more convenient and secure.
4. Use Exit Intent Popups
Are customers leaving without buying? Use exit intent popups! These popups appear when a user is about to leave the site, offering them a discount or reminding them of the items in their cart.
5. Provide Trust Signals
Display security badges, customer reviews, and trust seals prominently on your checkout page. Trust badges from companies like McAfee and Norton can really boost customer confidence.
6. Send Cart Recovery Emails
What happens if a customer leaves items in their cart? Send them a reminder email! Include a personalized message and a link to complete their purchase. Offering a small discount can bring them back.
7. Optimize Mobile Experience
A lot of online shopping is done on mobile devices. Ensure your site has fast loading times, easy navigation, and a seamless checkout process.
Amazon Prime Day 2024 Recap
Prime Day has been massive this year. The latest insights about the sale are finally out, and Amazon stated that this was the most prominent Prime Day event ever. Here are some key takeaways from Amazon Prime Day 2024:
Total Sales: Prime Day sales in the United States reached $14.2 billion.
Mobile Shopping: 49.2% of Prime Day event purchases were made through smartphones.
Buy Now, Pay Later (BNPL): BNPL orders accounted for 7.6% of online purchases.
Customer Satisfaction: 63% of Prime Day shoppers were highly satisfied with Prime Day deals.
💡 Over one-third of households in the United States shopped on Amazon Prime Day in 2023.
15% of households in the United States spent up to $50 on average during Prime Day in 2023.
Further, 1 in 10 households in the country spent over $500 during Amazon Prime Day.
Prime Day 2024 Statistics
US Amazon Prime Day Sales | $14.2 billion |
Day 1 Sales | $7.2 billion |
Day 2 Sales | $7 billion |
Sales Through Mobiles | $7 billion |
Average Order Size | $57.97 |
Discount Range | 11% to 23% |
BNPL Purchases | $1.08 billion |
Sorce: Statista
Video Spotlight: Strategies to avoid Cart Abandonement
Discover how XENA is helping Amazon brands sell faster using AI and data by reading our case studies
🌱How Go2Kits Became A Market Leader In Burn Kits On Amazon Through Focussed Customer Targeting. Click here to read the case study.
Want to know how you can use advanced AI and data to grow your Amazon brand?
Talk to our seller coach now for free
You can now put AI to work to create listings that convertfor your products for FREE
Foresight is a FREE cutting-edge AI tool that takes the guesswork out of ecommerce product listing optimization.
By using Foresight, you can increase your product's visibility and sales potential with data-driven strategies.
Click here to try for FREE. No card required.