PepsiCo’s Latest Acquisition and the Value of Heritage in Modern Brands

In a time when everything seems to be changing at lightning speed, there's a comforting appeal to things that stay rooted in tradition. More and more, people are seeking out brands that offer not just products, but stories—connections to culture, heritage, and authenticity. It's about finding that genuine touch in a world that's increasingly digital and impersonal.

PepsiCo's Big Move: Acquiring Siete Foods

Just the other day, PepsiCo announced they're acquiring Siete Foods for a whopping $1.2 billion. If you're not familiar with Siete Foods, they're a family-owned company that started in 2014 in Austin, Texas. The Garza family began making grain-free tortillas to accommodate their own dietary needs, and it blossomed into a full range of Mexican-American foods like salsas, seasonings, and snacks.

What's special about Siete is how they've stayed true to their roots. Their products are inspired by traditional recipes, but they also cater to modern dietary preferences—gluten-free, dairy-free, and inclusive of various lifestyles. They're not just selling food; they're sharing a piece of their heritage and making it accessible to everyone.

PepsiCo's decision to bring Siete into their family isn't just about expanding their product line. It's a recognition of the value that authentic, culturally rich brands bring to today's market. It shows that even big corporations see the importance of tradition and the stories behind the products.

Weaving Heritage into Every Thread

This news made us think of one of the brands we've been fortunate to work with: Alpakitas. Like Siete Foods, Alpakitas also blends cultural heritage with modern appeal. They specialize in high-quality alpaca wool products, sourced sustainably and ethically from regions where alpaca farming is a longstanding tradition.

Alpakitas offers more than just cozy sweaters or luxurious blankets. Each item carries the story of the communities that care for the alpacas, the traditional methods of crafting alpaca wool, and a commitment to environmental responsibility. Their products connect customers to a rich cultural legacy while fitting seamlessly into contemporary lifestyles.

Why Brands Like Siete and Alpakitas Matter

Both Siete Foods and Alpakitas show us how powerful it can be when a brand stays true to its roots while meeting the needs of today's consumers. They face similar challenges—standing out in a crowded market, conveying their stories through online platforms, and competing with mass-produced alternatives.

But their commitment to authenticity sets them apart. They're not just selling products; they're sharing experiences, traditions, and values. In a world where consumers are increasingly conscious of what they buy and who they buy it from, brands like these offer something truly meaningful.

They remind us that progress doesn't have to mean letting go of the past. Instead, it can mean bringing the best of our traditions forward, adapting them, and sharing them in new ways.

Our Journey with Alpakitas

We've had the pleasure of partnering with Alpakitas to help them sell online. We knew that their story was their strength, and our goal was to help them tell it effectively.

By analyzing market trends and customer preferences, we helped Alpakitas highlight what makes them unique in their product listings. We focused on the craftsmanship, the ethical sourcing, and the cultural significance of their products. This wasn't about using fancy marketing terms or pushing sales; it was about making sure that when someone stumbled upon Alpakitas online, they could immediately see and feel what the brand stands for.

We also assisted them in reaching the right audience—the people who appreciate quality, sustainability, and a good story behind what they buy. It's been rewarding to see Alpakitas connect with customers who value the same things they do

See what Camilo Giraldo, founder of Alpakitas, says about their journey with Xena

Why This Matters

The stories of Siete Foods and Alpakitas illustrate a bigger trend: people crave authenticity. They want to support brands that have a soul, that respect their heritage, and that offer more than just a product.

As consumers, when we choose to support these brands, we're not just making a purchase—we're participating in a story, honoring traditions, and encouraging more companies to stay true to their roots.

Wrapping Up

It's inspiring to see big companies like PepsiCo recognizing the importance of authentic brands like Siete Foods. And it's equally inspiring to be part of Alpakitas' journey as they bring their heritage to a wider audience.

At the end of the day, it's all about connection. Whether it's through a delicious grain-free tortilla or a beautifully crafted alpaca scarf, these brands help us feel a little more connected to the world and to each other.

Thanks for taking the time to read and be part of this conversation. We're excited to see where this appreciation for authenticity and tradition takes us all next.

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Written by Akhil Suresh Nair, the founder & CEO of Xena Intelligence - the AI tech for eCommerce brands