Expo West 2025: Ride the Wave Online

Hey there

Expo West 2025 (March 5-7) is in the books, and if you were one of the 2,700+ brands lighting up Anaheim, you’ve just survived the ultimate proving ground. You pitched, you networked, you flexed your booth game—now what? The real win happens when you turn that buzz into business. Buyers loved your stuff IRL; let’s make sure they can’t scroll past it online.

Expo West Was Your Launchpad—E-commerce Is Your Rocket

The natural products market is booming at $226 billion, growing 6% annually. Expo West put your brand in the spotlight—now it’s time to capitalize on that visibility online.

Here's what made waves at Expo West 2025:

• Functional Vibes: Adaptogens and performance boosters dominated conversations.

• Green Game Strong: Eco-friendly packaging attracted buyers, with 62% highlighting sustainability as a decisive factor.

• Digital Demand: Retailers specifically sought brands with standout online presences, particularly on Amazon.

What's next? Capture these leads and amplify your online presence.

Post-Expo Power Plays

You’ve got the contacts—here’s how to cash in:

1. Optimize Your Listings
Use Xena Foresight for free to infuse your listings with high-impact keywords (e.g., “adaptogenic boosters,” “eco-friendly snacks,” “performance enhancers”). Buyers are already looking—don’t miss the window.

2. Flex That Social Proof
Got booth pics or buyer raves? Turn them into powerful testimonials. Slap ‘em on your site and social—majority of attendees trust influencer nods from the show.

3. Nail the Follow-Up
Don’t let leads go cold. Leverage personalized follow-ups to secure new partnerships and boost sales.

Exclusive Post-Expo Offer: Xena’s Your Wingman

You crushed Expo West—now let’s crush the numbers. Specially for you Expo brands:

• Free Amazon Account + PPC Audit (If You’re Selling There): Already on Amazon? We’ll dig into your account—listings, ads, the works—and hand you a roadmap to fix what’s leaking cash. Click here.

• Free Market Analysis + Research Report (If You’re Not): Not on Amazon yet? Xenalytics’ll map your niche—competitors, trends, gaps—and give you a plan to jump in smart. Click here

• Free trial of Foresight & Brandvoice: Test our tools for free for 30 days, no strings attached. Foresight lifts your listings, Brandvoice tracks customer reviews and sentiments across marketplaces and internet, and let’s you know what’s working.

Case Study Spotlight: Uncle Waithley’s 10X Growth

Say hi to Uncle Waithley’s, an Expo West standout and Xena customer. They make spicy ginger beer with a kick of Scotch Bonnet peppers—a bold sip with Caribbean roots. After Expo, they hit Amazon with a challenge: stand out in a packed market, ship smoothly, and build a fanbase. We stepped in to help.

• What Happened: Their monthly sales jumped 49%, ad returns soared 81%, and they launched 4 new products—all in just 4 months.

• How We Helped: Foresight sharpened their Amazon listings to reach spice lovers, Brandvoice pulled in rave reviews from Expo buzz, and Xenalytics sorted out their shipping flow.

Uncle Waithley’s turned their Expo moment into serious growth with Xena’s tools. Check the full story here—your brand could be next.

Optimize Your Ecommerce business In One click

Xena Intelligence is an essential AI-powered platform for e-commerce brands, enhancing and automating operations across E-commerce Marketplaces.

We leverage advanced data analytics to continuously improve your ad campaigns, deliver real-time insights, and optimize listings, saving you time and maximizing efficiency.

• Free Amazon Account Audit: Get a health check on your store and uncover new opportunities.

• Consultation with Experts: Chat with our team to find tailored solutions for your brand’s unique needs.

Watch this before selling online!

ECOMMERCE ESSENTIALS
From misleading SEO strategies to outdated selling tips, the e-commerce world has its fair share of pitfalls. Here’s what’s really worth your attention:

Xena Blog: Visit our blog for straightforward advice on improving your e-commerce strategy.

Podcast: Tune into "Beyond the Buy Box" for conversations with industry leaders who share practical tips and insights.

YouTube: Check out our YouTube channel for easy-to-follow guides on growing your online business. Don’t forget to subscribe!