Don’t Put All Your Eggs in One Amazon Basket!

Remember when you first started selling on Amazon? The excitement, the possibilities, the feeling that you were onto something big? The numbers are good now, but a nagging thought persists - "Is this it? Is this the peak of my e-commerce journey?"

Let me tell you, it's not. Not even close.

Today, I want to share something that could change the trajectory of your business. We're going to explore opportunities beyond the familiar shores of Amazon US- specifically, the goldmines waiting for you in Walmart, Target, and yes, Canada.

Why Should You Care?

You might be thinking, "My Amazon business is doing fine. Why rock the boat?" Fair question. But here's the thing - relying solely on Amazon is like putting all your eggs in one beautifully organized, Prime-shipped basket. It's comfortable, but is it smart?

Let's break it down:

Walmart and Target: The Sleeping Giants

These aren't just big-box stores anymore. They're e-commerce powerhouses in the making, and here's why they matter to you:

• Room to Breathe: Unlike the saturated Amazon marketplace, these platforms offer a less crowded space. Your products have a better chance of standing out.

• Fresh Faces: These platforms attract shoppers who might never set foot on Amazon. New customers, new opportunities, same great products—yours.

• Fulfillment Made Easy: Both offer robust fulfillment services, mirroring the convenience of Amazon FBA. This means you can scale operations without reinventing your logistics.

Canada: Your Friendly Neighborhood Gold Rush

Expanding to Canada isn't just crossing a border; it's stepping into a land of opportunity. Here's why:

• Growth on Steroids: Canadian e-commerce is experiencing rapid growth, with sales expected to reach $40.3 billion by 2025. Early movers have a chance to establish strong footholds.

• Cultural Shortcut: The similarities between US and Canadian consumers reduce the need for drastic strategy shifts, making it an ideal first step in international expansion.

• Less Shouting, More Selling: With fewer sellers vying for attention, your marketing dollars stretch further,  potentially leading to better ROI on your ad spend.

The Million-Dollar Question: Is It Worth It?

Now, I can almost hear you thinking, "Sounds great, but is it worth the hassle?"

Let me flip that question: Is it worth the risk not to explore these options?

Think about it. Amazon's great, but it's also unpredictable. Algorithm changes, increased competition, rising ad costs - these are real challenges we all face. Expanding to new platforms isn't just about chasing new sales; it's about building a safety net for your business.

Your Next Steps

1. Do Your Homework: Dive deep into these new platforms' requirements, fees, and customer bases. Understand how they differ from Amazon US.

2. Start Small, Think Big:  Consider testing the waters with a subset of your product line. This allows you to learn the nuances of each platform without overcommitting.

3. Use What You Know: Use the insights from your Amazon US performance to inform your strategy on new platforms. What works well? What could be improved?

4. Don't Go It Alone: Consider partnering with experts who understand the intricacies of these new marketplaces. Their knowledge can help you avoid common pitfalls

The Bottom Line

Expanding beyond Amazon is no longer just an option; it's becoming a necessity for long-term success in e-commerce. Don’t miss out on expanding your business horizons. Remember, diversifying your marketplace presence not only increases your potential revenue but also strengthens your brand’s resilience against market fluctuations.

Checkout my video to see why selling on Walmart is a wise choice for your brand

Looking to boost your ROI in 2024? Check out our blog for expert tips and strategies. It’s a quick read that can make a big difference. Don’t miss it!

Ready to take the leap but need guidance? Connect with our Marketplace Expansion Experts for personalized consultations tailored to effectively navigate these new waters.

Click here to talk to our Seller Coach now.

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To your success

Akhil Suresh Nair

The founder & CEO of Xena Intelligence - the AI tech for eCommerce brands.